How WeimLife will list breeders (and why it is free)
WeimLife will list Weimaraner breeders only with their consent and checked health evidence, free of charge, with no paid ranking or sale of leads.
WeimLife will list Weimaraner breeders only when the breeder asks to be listed, gives written consent to the exact profile text, and supplies health and legal evidence that we check against registries and certificates. Listing will be free. We will never charge commission on puppies, sell enquiries or let anyone pay for a better position. No breeders are listed yet; this page sets out the standard so breeders and buyers can see it first. It is part of the Find a Weim hub.
Key takeaways
- Opt-in only: no breeder appears without consent, evidence and a chance to review the text.
- Every profile will show checked results with dates and the breeder's legal identifiers.
- Free, with no commission, paid ranking or lead sales. A listing is not a guarantee.
Why is WeimLife building a breeder list at all?
Because buyers struggle to tell good breeders from good marketing. Breed clubs do valuable work, but most do not check or endorse individual breeders. The Weimaraner Club of America (WCA), for example, says it "does not endorse or recommend specific breeders" (Source: WCA, Breeder Referral). Meanwhile "health tested" on a website can mean anything. Even a CHIC number, the WCA notes, "does not imply normal test results", only that the required tests were done and published (Source: WCA, CHIC).
A list that shows the actual results, where we checked them and when, would help buyers ask better questions. It will start small, and that is fine: a few fully documented breeders are worth more than many profiles built on claims. Until it exists, use how to choose a responsible breeder and clubs and rescues by country.
What will we publish, and what will we never publish?
Each profile will be written by WeimLife and approved by the breeder, with the same sections in the same order:
- The basics: kennel name, breeder name, state or region, years breeding (as the breeder states it, and labelled as such) and every breed kept.
- Legal identifiers required where the breeder lives (see below).
- Checked records: each breeding dog's registered name and number and, for each test, the result, the registry or laboratory, and the date we checked it.
- The programme: what the kennel is known for, using only records we have checked, such as titles, with their source.
- The breeder says: the breeder's own words on their approach, clearly attributed.
- Disclosures: coat and colour policy, other breeds, co-breeding arrangements and any paid relationship with WeimLife (there are none).
- A standard footer saying what we checked and when, that we do not inspect premises, and that a listing is not a guarantee of any breeder's conduct.
We will never publish:
- words like "recommended", "best", "top", "approved" or "vetted", ratings, stars or rankings
- "health tested" without the actual results and dates
- testimonials or buyer reviews
- prices, deposits, "available now" puppies or any payment option
- details of specific litters or puppies, because advertisements in Victoria and NSW must carry each animal's microchip number (Sources: Dogs Victoria; NSW Office of Local Government)
What evidence will we require?
For each parent of every litter bred in the past two years, the breeder will supply the dog's registered name and number and the documents below. An editor will check each one against the registry or certificate and record the date.
United States
The full WCA CHIC panel for both parents, with the actual grades: hips (OFA or PennHIP), autoimmune thyroiditis, a current eye examination registered with OFA, and DNA results for HUU, HYM and SD (Source: WCA 2021 CHIC profile). Cardiac and elbow results will be shown as additional when they exist. We will also ask for the contract, which should include a take-back clause and limited registration or a desexing clause for pet puppies, as the WCA's buyer guide describes (Source: WCA, How To Choose A Weimaraner Breeder).
Australia
Dogs Australia registration, both parents on the main register, hip and elbow scores through CHEDS or an equivalent scheme (Source: Dogs Australia, CHEDS), and a laboratory DNA report for HUU, HYM and SD for both parents, the tests the Weimaraner Club of NSW says breeders use (Source: WCNSW, Weimaraner health). Eye and thyroid results will be shown as additional, because no Australian breed club source we found requires them.
United Kingdom (later)
Royal Kennel Club registration and the Royal Kennel Club's Best Practice tests for both parents: BVA/KC hip and elbow results and a current BVA/KC/ISDS eye certificate (Source: Royal Kennel Club), plus the coefficient of inbreeding for the mating.
For everyone
- the number of litters in the past two years and the number of breeding bitches
- the breeds kept, and coat and colour policy
- club memberships, which we will confirm with the club
- the contract, including take-back terms
Hard exclusions. We will not list a breeder who deliberately breeds for blue or charges more for colour, who has no health evidence for the parents of a recent litter, who sells through pet shops, dealers or brokers, or who breeds from dogs under 2 years old, which the WCA code of ethics forbids (Source: WCA Code of Ethics).
Disclosed, not excluded. Long-haired programmes will be stated plainly. In the US the long coat is a show disqualification and the WCA asks breeders to DNA test for it before breeding (Source: WCA, How To Choose A Weimaraner Breeder); in Australia the Weimaraner (Longhair) is a recognised breed.
Which identifiers will every profile show?
Several Australian states require a government number in any advertisement for a dog, and a profile with a way to contact the breeder may count as one. Every profile will show the identifier the breeder's state requires, as a condition of listing:
- Victoria: Pet Exchange Register source number. Both the seller and the publisher can be fined when required details are missing (Source: Dogs Victoria).
- New South Wales: Breeder Identification Number (Source: NSW Office of Local Government).
- Queensland: supply number (Source: Queensland Act s 43ZC).
- South Australia: breeder registration number with the breeder's name and phone number (Source: SA Law Handbook).
- ACT: breeding licence number (Source: ABLIS).
- England: where the breeder is licensed, the council licence number; England has banned third-party puppy sales, so buyers must deal with the breeder directly (Source: GOV.UK).
US breeders will show any state or county licence or permit they hold. We will re-check identifiers that expire, such as Victorian source numbers, every year.
How will consent, right of reply and re-verification work?
Consent. We will only list a breeder who asks to be listed. Before anything goes live, the breeder will see the exact text and approve it in writing, and can ask us to remove the profile at any time.
Right of reply. Each profile will have a "report a concern" link. Concerns will not be published. If one raises a real question, we will tell the breeder and give them time to respond before we change anything. The outcome may be no change, a factual note, a suspension while we wait for evidence, or removal.
Re-verification. Every profile will be re-checked each year, whenever a new litter is bred, and whenever a dated record lapses. Eye examinations, for instance, are valid for one year under the OFA scheme the WCA uses (Source: WCA 2021 CHIC profile). If a record expires, the profile will say "records awaiting renewal" rather than quietly staying as it was.
Not a guarantee. We will check documents, not kennels. We do not inspect premises or guarantee any breeder's conduct, and every profile will say so.
Why no commission, no paid ranking and no lead sales?
Because they would compromise the list and could put breeders at risk.
- No commission on puppies, ever. The WCA code of ethics forbids members to sell or consign dogs through pet shops or commercial dealers (Source: WCA Code of Ethics), and in England puppies must be bought directly from the breeder (Source: GOV.UK). A middleman taking a cut of each sale is exactly what responsible breeders avoid.
- No paid ranking. Order will be alphabetical within each region. The US Federal Trade Commission says that when a marketer buys advertising, it should not affect which products are reviewed, what is said about them, "or the placement or prominence of those reviews" (Source: FTC). We will apply the same rule everywhere.
- No selling enquiries. Enquiries will go straight to the breeder. We will never sell your details to breeders or anyone else.
If WeimLife ever charges a flat fee to cover the cost of checking documents, it will be the same for every breeder, it will be shown on every profile that paid it, and it will never affect whether a breeder is listed, what we say or where they appear. We will also measure our approach against RSPCA Australia's guidelines for websites that advertise pets (Source: RSPCA Australia).
How can breeders register interest?
Not yet. Registration of interest opens before the list does, and this page will say how. When it opens, we will ask for your kennel name, where you are and which registries hold your dogs' results, then send the evidence checklist and the draft profile template. We will not publish anything until you have approved it and the standard has had legal review.
Questions about how WeimLife decides what to publish are answered in our editorial policy.
Common questions
When will breeder profiles appear?
After a lawyer has reviewed this standard and the consent wording, and once breeders have supplied evidence we have checked. We will not rush it.
Will WeimLife recommend a breeder to me?
No. We will show checked records so you can judge for yourself, using health tests explained.
Can a breeder pay to be listed higher?
No. Order will never be for sale.
Sources
- Weimaraner Club of America: Code of Ethics (2021)
- Weimaraner Club of America: How To Choose A Weimaraner Breeder
- Weimaraner Club of America: 2021 CHIC Breed Health Testing Profile
- Weimaraner Club of America: CHIC
- Weimaraner Club of America: Breeder Referral
- Dogs Australia: CHEDS (Canine Hip and Elbow Dysplasia Scheme)
- Weimaraner Club of NSW: Weimaraner health
- Royal Kennel Club: Weimaraner breed information
- Dogs Victoria: Pet Exchange Register
- NSW Office of Local Government: Changes to dog breeding laws
- Queensland: Animal Management (Cats and Dogs) Act 2008, ss 43ZB-43ZE
- Legal Services Commission of South Australia: Law Handbook, selling dogs and cats
- ABLIS: ACT breeding licence
- GOV.UK: Lucy's Law, third-party puppy sales banned in England
- FTC: Endorsement Guides, What People Are Asking
- RSPCA Australia: Guidelines for the online advertising of pets
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